Paddock to Plate in Virtual Reality Tours


We filmed and produced the LambVR 360° video experience, a paddock to plate story in virtual reality, to educate consumers about the prime lamb industry in Australia. We also created a branded Mobile and VR Application for distribution, including to overseas markets. We rolled the experience out to the community by visiting schools and attending agricultural shows with the Think Digital Coach.


  • Educate consumers about the Australian prime lamb supply chain
  • Dispel myths around lamb production in Australia
  • Share the stories of our farmers with consumers

Behind the Scenes

Project Video